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By [Allison](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas luxury jets are luring purchasers with their smooth silhouettes, plush cabins - and increasingly, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are eager to display unique kinds of air travel fuel considered less damaging to the climate, from used [cooking oil](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) to the clearly less attractive meat waste.
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Business jet operators, like airline companies, have actually acquiesced environmental [pressure](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) on aviation and committed to cutting in half carbon emissions by 2050 compared to 2005.
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Their hope is that adopting renewable fuel to suppress emissions could make [business](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) jets more to environmentally conscious buyers - particularly corporations dealing with questions over sustainability from shareholders or green campaign groups.
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The schedule of less polluting private jets could likewise spare the rich and popular the negative promotion experienced by Britain's Prince Harry and his better [half Meghan](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) over a current private jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief commercial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which [produces fuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) from meat waste used by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other renewable fuel mixes expected to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of overall annual carbon emissions worldwide, but can give off, typically, approximately 20 times more carbon emissions per [passenger mile](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) than jetliners, according to the London-based private charter firm Victor.
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[Prince Harry](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) has actually defended his periodic usage of personal jets to guarantee his [household's](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) safety, and has actually stated that on the [rare celebrations](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) he does not fly commercially he offsets his emissions.
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But [planemakers](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) state incidents such as the furore over his [itinerary](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) have added fresh difficulties for an industry already aiming to [justify](https://www.crunchbase.com/organization/mission-newenergy) its contribution to cutting corporate expenses.
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"Incidents of flight shaming including the usage of private jets are regrettable when you think about that our industry has actually delivered fuel effectiveness improvements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.
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Bombardier believes increased [sustainable](https://www.pinterest.com.au/missionnewenergy/) fuel usage will assist the industry make inroads with corporations and rich purchasers. According to industry information, billionaires just have a 19% company jet [ownership](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) rate.
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But even an image transformation - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for visiting airplanes - is unlikely to [satisfy](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) all critics at the Oct 22-24 luxury jet occasion.
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Environmentalists and some experts remain skeptical that biojetfuels, normally combined 50-50 with kerosene, will make a significant [influence](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) on public understandings about high-end travel.
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"No amount of [jatropha curcas](https://www.google.com/search?kgmid=/m/0cqd_rb) or Brazil-nut fuel can make service jets look eco-friendly," [stated aviation](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) analyst Richard Aboulafia.
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Demand from company jet operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) at its California plant, could expand production as much as 150 million gallons by 2022.
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Corporate charter business and specialists are likewise seeing more interest from customers who want to purchase carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a role in a corporate jet usage research study his business recently finished for a Fortune 500 business.
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"At the end of the day, I believe that rate, cost per hour, variety, speed and performance, that's still the (sales) motorist. But I think individuals are ending up being more aware of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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