dm-design/商家端web/数据分析/客户分析.html

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<!DOCTYPE html>
<html lang="zh-CN">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>数据分析 - 商家端</title>
<script src="https://cdn.jsdelivr.net/npm/chart.js"></script>
<style>
* {
margin: 0;
padding: 0;
box-sizing: border-box;
}
body {
font-family: "Helvetica Neue", Helvetica, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", 微软雅黑, Arial, sans-serif;
background-color: #f5f5f5;
color: #333;
overflow-x: hidden;
}
.container {
max-width: 1600px;
margin: 0 auto;
padding: 20px;
}
.page-header {
background: white;
padding: 16px 24px;
margin-bottom: 16px;
border-radius: 8px;
box-shadow: 0 2px 8px rgba(0, 0, 0, 0.1);
}
.page-title {
font-size: 24px;
font-weight: 600;
color: #262626;
}
/* 筛选区域 */
.filter-section {
background: #fff;
padding: 24px;
border-radius: 8px;
margin-bottom: 16px;
box-shadow: 0 2px 8px rgba(0, 0, 0, 0.1);
}
.filter-row {
display: flex;
align-items: center;
gap: 20px;
flex-wrap: wrap;
}
.filter-item {
display: flex;
align-items: center;
gap: 10px;
}
.filter-item label {
font-weight: 500;
color: #333;
min-width: 70px;
}
.filter-item select,
.filter-item input {
padding: 8px 12px;
border: 1px solid #d9d9d9;
border-radius: 4px;
min-width: 120px;
font-size: 14px;
transition: all 0.3s ease;
}
.filter-item select:focus,
.filter-item input:focus {
border-color: #1890ff;
box-shadow: 0 0 0 2px rgba(24, 144, 255, 0.2);
outline: none;
}
.btn {
padding: 10px 20px;
border-radius: 5px;
font-size: 14px;
font-weight: 500;
transition: all 0.3s ease;
display: inline-flex;
align-items: center;
gap: 5px;
border: none;
cursor: pointer;
}
.btn-primary {
background-color: #1890ff;
color: #fff;
}
.btn-primary:hover {
background-color: #40a9ff;
transform: translateY(-2px);
}
.btn-success {
background-color: #52c41a;
color: #fff;
}
.btn-success:hover {
background-color: #73d13d;
transform: translateY(-2px);
}
/* 数据卡片区域 */
.stats-section {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
gap: 16px;
margin-bottom: 16px;
}
.stats-card {
background: #fff;
padding: 20px;
border-radius: 8px;
box-shadow: 0 2px 8px rgba(0,0,0,0.1);
position: relative;
overflow: hidden;
}
.stats-card::before {
content: '';
position: absolute;
top: 0;
left: 0;
width: 4px;
height: 100%;
background: linear-gradient(45deg, #1890ff, #40a9ff);
}
.stats-item {
display: flex;
align-items: center;
justify-content: space-between;
margin-bottom: 15px;
}
.stats-item:last-child {
margin-bottom: 0;
}
.stats-label {
display: flex;
align-items: center;
gap: 8px;
font-size: 14px;
color: #666;
}
.stats-icon {
width: 20px;
height: 20px;
border-radius: 50%;
display: flex;
align-items: center;
justify-content: center;
font-size: 12px;
color: #fff;
}
.icon-view { background-color: #1890ff; }
.icon-visitor { background-color: #52c41a; }
.icon-new { background-color: #faad14; }
.icon-order { background-color: #f5222d; }
.icon-rate { background-color: #722ed1; }
.icon-purchase { background-color: #13c2c2; }
.stats-value {
display: flex;
flex-direction: column;
align-items: flex-end;
}
.stats-number {
font-size: 24px;
font-weight: bold;
color: #333;
margin-bottom: 2px;
}
.stats-change {
font-size: 12px;
display: flex;
align-items: center;
gap: 2px;
}
.stats-change.positive {
color: #52c41a;
}
.stats-change.negative {
color: #f5222d;
}
.stats-change.neutral {
color: #666;
}
/* 图表区域 */
.charts-section {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(500px, 1fr));
gap: 16px;
}
.chart-section {
background: #fff;
padding: 20px;
border-radius: 8px;
box-shadow: 0 2px 8px rgba(0,0,0,0.1);
}
.chart-header {
display: flex;
justify-content: space-between;
align-items: center;
margin-bottom: 20px;
padding-bottom: 15px;
border-bottom: 1px solid #e8e8e8;
}
.chart-title {
font-size: 16px;
font-weight: 600;
color: #333;
}
.chart-legend {
display: flex;
align-items: center;
gap: 20px;
}
.legend-item {
display: flex;
align-items: center;
gap: 8px;
font-size: 14px;
color: #666;
}
.legend-color {
width: 12px;
height: 12px;
border-radius: 50%;
}
.chart-container {
position: relative;
height: 300px;
width: 100%;
}
/* 响应式设计 */
@media (max-width: 768px) {
.container {
padding: 15px;
}
.filter-row {
flex-direction: column;
align-items: stretch;
}
.filter-item {
flex-direction: column;
align-items: stretch;
gap: 5px;
}
.filter-item label {
min-width: auto;
}
.stats-section {
grid-template-columns: 1fr;
}
.charts-section {
grid-template-columns: 1fr;
}
.chart-header {
flex-direction: column;
align-items: stretch;
gap: 15px;
}
.chart-legend {
justify-content: center;
flex-wrap: wrap;
}
}
/* 动画效果 */
@keyframes fadeIn {
from {
opacity: 0;
transform: translateY(20px);
}
to {
opacity: 1;
transform: translateY(0);
}
}
.stats-card,
.filter-section,
.chart-section {
animation: fadeIn 0.6s ease-out;
}
.stats-card:nth-child(2) { animation-delay: 0.1s; }
.stats-card:nth-child(3) { animation-delay: 0.2s; }
</style>
</head>
<body>
<div class="container">
<!-- 页面标题 -->
<div class="page-header">
<h1 class="page-title">客户分析</h1>
</div>
<!-- 筛选区域 -->
<div class="filter-section">
<div class="filter-row">
<div class="filter-item">
<label for="dateRange">日期范围:</label>
<select id="dateRange">
<option value="today">近1天</option>
<option value="week" selected>近7天</option>
<option value="month">近30天</option>
<option value="custom">自定义</option>
</select>
</div>
<div class="filter-item" id="customDateRange" style="display: none;">
<label for="startDate">开始日期:</label>
<input type="date" id="startDate">
<label for="endDate">结束日期:</label>
<input type="date" id="endDate">
</div>
<button class="btn btn-primary" onclick="queryData()">
<span>查询</span>
</button>
<button class="btn btn-success" onclick="exportData()">
<span>导出</span>
</button>
</div>
</div>
<!-- 数据卡片区域 -->
<div class="stats-section">
<div class="stats-card">
<div class="stats-item">
<div class="stats-label">
<div class="stats-icon icon-view">👁</div>
展现量(次)
</div>
<div class="stats-value">
<div class="stats-number">0</div>
<div class="stats-change neutral">↑ 0.00%</div>
</div>
</div>
<div class="stats-item">
<div class="stats-label">
<div class="stats-icon icon-order">👤</div>
支付订单人数(人)
</div>
<div class="stats-value">
<div class="stats-number">0</div>
<div class="stats-change neutral"></div>
</div>
</div>
</div>
<div class="stats-card">
<div class="stats-item">
<div class="stats-label">
<div class="stats-icon icon-visitor">👥</div>
浏览人数(人)
</div>
<div class="stats-value">
<div class="stats-number">0</div>
<div class="stats-change neutral">↑ 0.00%</div>
</div>
</div>
<div class="stats-item">
<div class="stats-label">
<div class="stats-icon icon-rate">📊</div>
支付订单转化率(%
</div>
<div class="stats-value">
<div class="stats-number">0.00%</div>
<div class="stats-change neutral"></div>
</div>
</div>
</div>
<div class="stats-card">
<div class="stats-item">
<div class="stats-label">
<div class="stats-icon icon-new"></div>
新客数量(人)
</div>
<div class="stats-value">
<div class="stats-number">0</div>
<div class="stats-change neutral">↑ 0.00%</div>
</div>
</div>
<div class="stats-item">
<div class="stats-label">
<div class="stats-icon icon-purchase">💰</div>
客户复购率(%
</div>
<div class="stats-value">
<div class="stats-number">0.00%</div>
<div class="stats-change neutral"></div>
</div>
</div>
</div>
</div>
<!-- 图表区域 -->
<div class="charts-section">
<div class="chart-section">
<div class="chart-header">
<div class="chart-title">浏览数量趋势</div>
<div class="chart-legend">
<div class="legend-item">
<div class="legend-color" style="background-color: #1890ff;"></div>
浏览数量
</div>
</div>
</div>
<div class="chart-container">
<canvas id="viewChart"></canvas>
</div>
</div>
<div class="chart-section">
<div class="chart-header">
<div class="chart-title">浏览人数趋势</div>
<div class="chart-legend">
<div class="legend-item">
<div class="legend-color" style="background-color: #52c41a;"></div>
浏览人数
</div>
</div>
</div>
<div class="chart-container">
<canvas id="visitorChart"></canvas>
</div>
</div>
<div class="chart-section">
<div class="chart-header">
<div class="chart-title">新客数量趋势</div>
<div class="chart-legend">
<div class="legend-item">
<div class="legend-color" style="background-color: #faad14;"></div>
新客数量
</div>
</div>
</div>
<div class="chart-container">
<canvas id="newCustomerChart"></canvas>
</div>
</div>
<div class="chart-section">
<div class="chart-header">
<div class="chart-title">支付订单人数趋势</div>
<div class="chart-legend">
<div class="legend-item">
<div class="legend-color" style="background-color: #f5222d;"></div>
支付订单人数
</div>
</div>
</div>
<div class="chart-container">
<canvas id="orderChart"></canvas>
</div>
</div>
</div>
</div>
<script>
// 初始化图表数据
const chartLabels = [];
const chartData = [];
// 生成最近30天的日期标签
for (let i = 29; i >= 0; i--) {
const date = new Date();
date.setDate(date.getDate() - i);
chartLabels.push(String(date.getMonth() + 1).padStart(2, '0') + '-' + String(date.getDate()).padStart(2, '0'));
chartData.push(0);
}
// 图表配置
const chartConfig = {
responsive: true,
maintainAspectRatio: false,
plugins: {
legend: {
display: false
}
},
scales: {
y: {
beginAtZero: true,
grid: {
color: '#f0f0f0'
},
ticks: {
color: '#666',
font: {
size: 12
}
}
},
x: {
grid: {
color: '#f0f0f0'
},
ticks: {
color: '#666',
font: {
size: 12
},
maxRotation: 45
}
}
},
interaction: {
intersect: false,
mode: 'index'
},
elements: {
point: {
hoverRadius: 6
}
}
};
// 初始化浏览数量图表
const viewChart = new Chart(document.getElementById('viewChart').getContext('2d'), {
type: 'line',
data: {
labels: chartLabels,
datasets: [{
label: '浏览数量',
data: chartData,
borderColor: '#1890ff',
backgroundColor: 'rgba(24, 144, 255, 0.1)',
borderWidth: 2,
fill: true,
tension: 0.4,
pointRadius: 4,
pointBackgroundColor: '#1890ff',
pointBorderColor: '#fff',
pointBorderWidth: 2
}]
},
options: chartConfig
});
// 初始化浏览人数图表
const visitorChart = new Chart(document.getElementById('visitorChart').getContext('2d'), {
type: 'line',
data: {
labels: chartLabels,
datasets: [{
label: '浏览人数',
data: chartData,
borderColor: '#52c41a',
backgroundColor: 'rgba(82, 196, 26, 0.1)',
borderWidth: 2,
fill: true,
tension: 0.4,
pointRadius: 4,
pointBackgroundColor: '#52c41a',
pointBorderColor: '#fff',
pointBorderWidth: 2
}]
},
options: chartConfig
});
// 初始化新客数量图表
const newCustomerChart = new Chart(document.getElementById('newCustomerChart').getContext('2d'), {
type: 'line',
data: {
labels: chartLabels,
datasets: [{
label: '新客数量',
data: chartData,
borderColor: '#faad14',
backgroundColor: 'rgba(250, 173, 20, 0.1)',
borderWidth: 2,
fill: true,
tension: 0.4,
pointRadius: 4,
pointBackgroundColor: '#faad14',
pointBorderColor: '#fff',
pointBorderWidth: 2
}]
},
options: chartConfig
});
// 初始化支付订单人数图表
const orderChart = new Chart(document.getElementById('orderChart').getContext('2d'), {
type: 'line',
data: {
labels: chartLabels,
datasets: [{
label: '支付订单人数',
data: chartData,
borderColor: '#f5222d',
backgroundColor: 'rgba(245, 34, 45, 0.1)',
borderWidth: 2,
fill: true,
tension: 0.4,
pointRadius: 4,
pointBackgroundColor: '#f5222d',
pointBorderColor: '#fff',
pointBorderWidth: 2
}]
},
options: chartConfig
});
// 日期范围选择
document.getElementById('dateRange').addEventListener('change', function() {
const customDateRange = document.getElementById('customDateRange');
if (this.value === 'custom') {
customDateRange.style.display = 'flex';
} else {
customDateRange.style.display = 'none';
}
});
// 查询数据函数
function queryData() {
const dateRange = document.getElementById('dateRange').value;
let startDate, endDate;
if (dateRange === 'custom') {
startDate = document.getElementById('startDate').value;
endDate = document.getElementById('endDate').value;
if (!startDate || !endDate) {
showNotification('请选择时间范围', 'error');
return;
}
if (new Date(startDate) > new Date(endDate)) {
showNotification('开始时间不能大于结束时间', 'error');
return;
}
}
console.log('查询参数:', { dateRange, startDate, endDate });
updateStatsCards();
updateCharts();
showNotification('数据查询成功', 'success');
}
// 导出数据函数
function exportData() {
const dateRange = document.getElementById('dateRange').value;
if (dateRange === 'custom') {
const startDate = document.getElementById('startDate').value;
const endDate = document.getElementById('endDate').value;
if (!startDate || !endDate) {
showNotification('请选择时间范围', 'error');
return;
}
}
console.log('导出数据');
showNotification('数据导出中...', 'info');
setTimeout(() => {
showNotification('数据导出完成', 'success');
}, 2000);
}
// 更新统计卡片数据
function updateStatsCards() {
const statsNumbers = document.querySelectorAll('.stats-number');
statsNumbers.forEach((element, index) => {
if (element.textContent.includes('%')) {
element.textContent = (Math.random() * 10).toFixed(2) + '%';
} else {
element.textContent = Math.floor(Math.random() * 1000);
}
});
const statsChanges = document.querySelectorAll('.stats-change');
statsChanges.forEach(element => {
const change = (Math.random() * 20 - 10).toFixed(2);
if (change > 0) {
element.className = 'stats-change positive';
element.textContent = `↑ ${change}%`;
} else if (change < 0) {
element.className = 'stats-change negative';
element.textContent = `↓ ${Math.abs(change)}%`;
} else {
element.className = 'stats-change neutral';
element.textContent = '0.00%';
}
});
}
// 更新所有图表数据
function updateCharts() {
const newData1 = chartData.map(() => Math.floor(Math.random() * 100));
const newData2 = chartData.map(() => Math.floor(Math.random() * 80));
const newData3 = chartData.map(() => Math.floor(Math.random() * 50));
const newData4 = chartData.map(() => Math.floor(Math.random() * 60));
viewChart.data.datasets[0].data = newData1;
visitorChart.data.datasets[0].data = newData2;
newCustomerChart.data.datasets[0].data = newData3;
orderChart.data.datasets[0].data = newData4;
viewChart.update('active');
visitorChart.update('active');
newCustomerChart.update('active');
orderChart.update('active');
}
// 显示通知函数
function showNotification(message, type) {
const notification = document.createElement('div');
notification.textContent = message;
notification.style.cssText = `
position: fixed;
top: 20px;
right: 20px;
padding: 12px 20px;
border-radius: 4px;
color: white;
font-weight: 500;
z-index: 9999;
animation: slideIn 0.3s ease-out;
background-color: ${type === 'success' ? '#52c41a' : type === 'error' ? '#f5222d' : '#1890ff'};
`;
document.body.appendChild(notification);
setTimeout(() => {
notification.style.animation = 'slideOut 0.3s ease-in';
setTimeout(() => {
document.body.removeChild(notification);
}, 300);
}, 3000);
}
// 添加动画样式
const style = document.createElement('style');
style.textContent = `
@keyframes slideIn {
from {
transform: translateX(100%);
opacity: 0;
}
to {
transform: translateX(0);
opacity: 1;
}
}
@keyframes slideOut {
from {
transform: translateX(0);
opacity: 1;
}
to {
transform: translateX(100%);
opacity: 0;
}
}
`;
document.head.appendChild(style);
// 页面加载完成后的初始化
document.addEventListener('DOMContentLoaded', function() {
console.log('数据分析页面加载完成');
setTimeout(() => {
updateStatsCards();
updateCharts();
}, 1000);
});
</script>
</body>
</html>